MARKETING

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MEDICAL MARKETING

MOJA FARMACIJA offers a complete marketing support to the partners in the pharmaceutical and biotechnological businesses as well as in the field of diagnostics and medical products to establish the highest penetration and market share in the covered markets.

We develop and implement result-driven sales and marketing programs that successfully:

  • launch new pharmaceutical brands or
  • boost sales of existing products
  • facilitate a first-to-market advantage through a wide regulatory network and know-how

Contact us to gain fast market access, increased sales revenue with optimal sales related costs and maximized ROI with minimum risk.

 

Marketing of Prescription Drugs


We offer full service during the whole product lifecycle:

  • Market analysis
  • Premarketing activities
  • Fast market access
  • Successful product launch
  • Extremely efficient market penetration
  • Development and implementation of marketing strategies and tactics as the product goes through different lifecycle phases.

 

Marketing of OTC Products


 Self-medication has made the OTC sector an increasingly attractive platform for business expansion.

We take care of right allocation of focus and investment across the "influence triangle" – HCPs, pharmacies, and consumers for maximizing ROI.

We act now and act fast in aligning "above-the-line" and "below-the-line" promotion. We also cover digital marketing (web production, social media, e-mail marketing and Google search marketing) with well experienced in-house production team, which can also be hired for partial projects.

Strategic decisions are based on:

  • market data analysis of relevant categories,
  • utilizing rigorous consumer research,
  • first-hand insights into stakeholders,
  • identifying the optimal commercial opportunity
  • deep media environment knowledge

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